Which section of a business plan addresses the target customer base and how to promote business with that base?

Question

Quizplus · Accepted Answer

The marketing strategy section of a business plan addresses the target customer base and outlines how the business will promote itself to that base through advertising, promotions, and other tactics. The company vision and mission statement may touch on the target customer base, but the marketing strategy section is the most comprehensive section dedicated to this topic. The client blueprint is not a typical section in a business plan.

Which Section of a Business Plan Addresses the Target Customer