Marketing messages ________.
A) encourage potential buyers to make a purchase decision then and there
B) are synonymous with sales messages
C) focus on such tasks as introducing new brands to the public and providing product information
D) do not follow the AIDA model

Question

Quizplus · Accepted Answer

Marketing messages can have various objectives, from introducing new products or brands to providing information about existing products. Their goal is not just limited to encourage potential buyers to make a purchase decision then and there, unlike sales messages. Marketing messages can also be designed to create brand awareness, generate leads, build customer loyalty, and more. However, marketing messages can still follow the AIDA model, which stands for Attention, Interest, Desire, and Action, although they may not always do so.

Marketing Messages ________