Effective persuasion uses the "you" attitude to help the audience believe that you have their interests at heart so they will more easily support what you write.

Question

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Effective persuasion is about connecting with your audience and understanding their perspective. Using the "you" attitude shows that you are focused on their needs and concerns, which can increase their trust in you and make them more receptive to your message.

Effective Persuasion Uses the "You" Attitude to Help the Audience