Because marketing and sales messages usually encounter objections, try and anticipate every question your audience may want to ask and address as many as you can.
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Q75: When trying to persuade a skeptical or
Q83: The bulk of your persuasive business messages
Q85: Effective persuasive techniques are generally the same
Q86: To be convincing, it is important to
Q86: Unlike other business messages,successful marketing and sales
Q88: When writing a persuasive message, it is
Q89: Selling points focus on the product; benefits
Q89: Marketing messages usher potential buyers through the
Q90: Most persuasive messages use the indirect approach.
Q92: Most persuasive messages use a combination of
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