In order to generate interest about the company's publications, the Media Manager of Gordon Books started a personal blog where she posed as an avid reader and amateur literary critic and reviewed the company's books favourably. She also invited readers to buy the books, discuss them online, and send in their reviews. Which of the following is the best criticism of the manager's action?
A) She engaged in plagiarism.
B) She selectively misquoted information.
C) She failed to protect information entrusted to her.
D) She failed to ensure transparency.

Question

Quizplus · Accepted Answer

The media manager's actions could be seen as deceptive since she posed as an impartial reader and critic when she was actually promoting the company's books. This lack of transparency could undermine the trust of readers and potential customers.

In Order to Generate Interest About the Company's Publications, the Media