The idea that advertising drives up drug costs is a myth.

Question

Quizplus · Accepted Answer

Advertising is a significant cost for pharmaceutical companies, and those costs are ultimately factored into the pricing of drugs. Essentially, patients end up paying for the ads through higher drug prices. Studies have also shown that when drug companies spend more on advertising, the prices of those drugs tend to go up as well. Therefore, the idea that advertising drives up drug costs is not a myth.

The Idea That Advertising Drives Up Drug Costs Is a Myth