TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "How many people are there in your household?" result in
A) a nominal scale variable.
B) an ordinal scale variable.
C) an interval scale variable.
D) a ratio scale variable.

Question

Quizplus · Accepted Answer

The number of people in a household is a ratio scale variable because it has a true zero point and allows for meaningful comparisons using multiplication and division.

TABLE 1-1 The Manager of the Customer Service Division of a Major