TABLE 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products.
-Referring to Table 1-1, the possible responses to the question "Out of a 100 point score with 100 being the highest and 0 being the lowest, what is your satisfaction level with the DVD player that you purchased?" result in
A) a nominal scale variable.
B) an ordinal scale variable.
C) an interval scale variable.
D) a ratio scale variable.

Question

Quizplus · Accepted Answer

The question asks for a rating on a scale of 0 to 100, which indicates an interval scale variable. While the responses are not a true ratio scale as there is no true zero point, a score of 0 does indicate complete dissatisfaction. Therefore, the best choice is C, an interval scale variable.

TABLE 1-1 The Manager of the Customer Service Division of a Major