The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a DVD player made by the company over the past 12 months are satisfied with their products. Which of the following will be a good frame for drawing a sample?
A) Telephone directory
B) Voting registry
C) The list of customers who returned the registration card
D) A list of potential customers purchased from a database marketing company

Question

Quizplus · Accepted Answer

The list of customers who returned the registration card would be the best frame for drawing a sample because it contains information specifically about customers who have purchased a DVD player from the company in the past 12 months. The other options (telephone directory, voting registry, and potential customers purchased from a database marketing company) do not provide information specifically about customers who have purchased a DVD player from the company in the past 12 months, and are therefore less relevant for this purpose.

The Manager of the Customer Service Division of a Major