Why would a firm prefer that a company like J.D. Power (which provides product satisfaction reviews)review its product rather than doing it within the firm?
A)J.D. Power provides less credibility.
B)J.D. Power provides greater credibility.
C)J.D. Power is more honest than the average firm.
D)J.D. Power has a government monopoly in providing product satisfaction reviews.

Question

Quizplus · Accepted Answer

Having a third-party like J.D. Power review a firm's product provides greater credibility and independence in the eyes of consumers. It shows that the firm is willing to subject their product to unbiased scrutiny and can increase trust in the product's quality.

Why Would a Firm Prefer That a Company Like J