According to the survivor principle

Question

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The survivor principle suggests that only the firms that are able to maximize profits in highly competitive markets will survive in the long run. This means that firms that fail to adapt to changing market conditions and fail to generate profits will eventually go out of business. This principle is based on the idea that markets are constantly changing and firms must be able to adapt to survive. It does not suggest that firms will always be taken over by larger rivals, that managers must always be threatened with survival to work hard, or that all firms will eventually merge into one large monopoly.

According to the Survivor Principle