As a result of gender schemas, men and women have less respect for women who hook up frequently then they do for men who engage in the same behaviors.

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Gender schemas, or societal beliefs about how men and women should behave, often lead to double standards when it comes to sexual behavior. Studies have shown that both men and women tend to judge promiscuous women more harshly than promiscuous men, partly due to these gender schemas.

As a Result of Gender Schemas, Men and Women Have