Why did cigarettes become known as "torches of freedom" during the 1920s?

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During the 1920s, women began to smoke cigarettes as an expression of personal freedom and as a way to rebel against traditional gender roles. Advertisers capitalized on this trend and marketed cigarettes as "torches of freedom" to appeal to this demographic. The campaign was famously launched by Edward Bernays, a public relations expert, who staged a publicity stunt in which a group of young women smoked cigarettes while participating in a New York City parade. The event was covered by the press and helped to popularize the idea that smoking was a symbol of women's liberation.

Why Did Cigarettes Become Known as "Torches of Freedom" During