When Josh, chairman for Alpha Kappa Psi, encourages a new student in his marketing class to join the business fraternity, he is engaged in personal selling.

Question

Quizplus · Accepted Answer

Personal selling refers to the act of persuading and convincing potential customers to buy a product or service through face-to-face interaction. In this case, Josh is using his personal influence to encourage the new student to join the business fraternity, which is a form of personal selling.

When Josh, Chairman for Alpha Kappa Psi, Encourages a New