John, a regional sales manager anticipates that Marie, one of his customers will order at least 5% more tires this year for her thriving tire store.Which of the following options best characterizes the "A" in the acronym SMART?
A)enhance relationship building
B)be based on marketing research
C)relate to the present and future needs of the customer
D)create references
E)be achievable

Question

Quizplus · Accepted Answer

A SMART goal is one that is achievable, specific, measurable, relevant, and time-bound. The information given about Marie's expected increase in tire orders pertains to the measurable aspect of a SMART goal, and the fact that it is expected to be a modest increase means that it is likely achievable. However, there is no information given in the scenario to suggest that relationship building, marketing research, or creating references are relevant to this particular goal. The information is also not detailed enough to confirm whether the goal is specific enough to be SMART or whether it relates to present and future needs.

John, a Regional Sales Manager Anticipates That Marie, One of His