Success in selling often requires as much or more time in preparation before and between calls than is involved in actually making the calls themselves.

Question

Quizplus · Accepted Answer

Preparation is key in selling as it allows the salesperson to understand the customer's needs and tailor their pitch accordingly. It also helps in building rapport and trust with the customer. Similarly, following up and staying in touch with the customer after the initial call is important to maintain the relationship and potentially secure future sales.

Success in Selling Often Requires as Much or More Time