Prospects and Leads are really different terms describing the same characteristics of a potential customer; hence, the two terms are synonymous.

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Prospects and leads are not synonymous. A lead is a person or organization that has shown some level of interest in the company's product or service, while a prospect is a potential customer who has been qualified as fitting certain criteria that make them more likely to buy. In general, prospects are considered to be higher quality leads because they have been vetted in some way.

Prospects and Leads Are Really Different Terms Describing the Same