A simple way to remember the qualifying process is to think of the word MAD.What does the letter D stand for in the acronym "MAD?"

Question

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The letter D stands for "desire" in the acronym MAD, which stands for "Money, Authority, Desire." This refers to the three key factors that influence whether a prospect is qualified to buy a product or service. "Desire" refers to the prospect's level of interest or need for the product or service.

A Simple Way to Remember the Qualifying Process Is to Think