A salesperson makes the following statement: "This chicken is quick-frozen at 30 degrees below zero." Which term best describes the salesperson's statement?
A)benefit
B)market need
C)advantage
D)segmentation variable
E)feature

Question

Quizplus · Accepted Answer

The salesperson's statement is describing a feature of the product, specifically the temperature at which it is frozen. Features are characteristics or attributes of a product, while benefits relate to how those features solve a problem or meet a customer's need. Market needs, advantages, and segmentation variables are also not applicable in this context.

A Salesperson Makes the Following Statement: "This Chicken Is Quick-Frozen