Having a strong social media presence is necessary and not being on social media will have an adverse effect on buyer behaviour.

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In today's digital age, social media has become an integral part of people's lives. Social media platforms are not only used for personal interaction but also for business promotion and branding. Most consumers prefer to learn about new products, businesses, and services through social media channels. Therefore, having a strong social media presence is crucial for businesses to attract and retain customers. Not being on social media can result in missed opportunities to connect with potential customers and negatively impact buyer behaviour.

Having a Strong Social Media Presence Is Necessary and Not