According to the textbook, which of the following terms best describes personal communication of information as a process to persuade a prospective customer to buy something that satisfies his or her needs?

Question

Quizplus · Accepted Answer

Personal selling involves the process of communicating information to a prospective customer in an effort to persuade them to make a purchase that satisfies their needs. This form of promotion involves direct, face-to-face interaction between the salesperson and the customer, and can be highly effective in building relationships and closing sales. While marketing, promotion, public relations, and advertising are all important aspects of the overall marketing mix, personal selling is specifically focused on the one-on-one communication between the seller and the buyer.

According to the Textbook, Which of the Following Terms Best