Lin is performing a sales call at a start-up company.Upon asking enough probing questions, the customer reveals that they are really tight on their allocated budget for her company's product and they may not be able to fully afford them all.After gaining this information, Lin tells them that, "I can understand how you are feeling, as our company was also a start-up and we faced similar challenges like yours...".Her statement is an example of:

Question

Quizplus · Accepted Answer

Lin's statement is an example of empathy, as she is expressing understanding and relating to the customer's situation by sharing a similar experience from her company's past.

Lin Is Performing a Sales Call at a Start-Up Company