When Lyndale Industries, a regional producer of specialty baked goods, purchased a delivery van, the salesperson knew that once the sale was made, there was no need in maintaining further contact with the company.Lyndale would not be purchasing any more vans in the foreseeable future.This is an example of what kind of selling?

Question

Quizplus · Accepted Answer

This is an example of transactional selling, where the focus is on making a one-time sale and there is no need for maintaining a long-term relationship with the customer.

When Lyndale Industries, a Regional Producer of Specialty Baked Goods