Giant Food Stores in suburban Washington, DC, adjusts its ethnic food aisle offerings based on the ethnic groups living near each store. Giant Foods is using geodemographic segmentation.

Question

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Geodemographic segmentation is the process of grouping customers based on their geographic location, demographic data, and lifestyle characteristics. In this case, Giant Food Stores is segmenting its customers based on the ethnicity of the population living near each store. This allows them to tailor their offerings to the specific needs and preferences of each community.

Giant Food Stores in Suburban Washington, DC, Adjusts Its Ethnic