Carrie's Tennis Camps initially identified active retirees living in the retirement community nearby as one of its target markets. Carrie then tailored service and marketing messages to the interests and schedules of that audience. The company initially used ________ segmentation and then used ________ segmentation.
A)micromarketing; loyalty
B)lifestyle; macromarketing
C)geodemographic; lifestyle
D)geographic; loyalty
E)behavioral; geodemographic

Question

Quizplus · Accepted Answer

The company initially used geodemographic segmentation to target active retirees living in the retirement community nearby. Geodemographic segmentation divides consumers into groups based on a combination of geographic, demographic, and lifestyle characteristics. Then, Carrie tailored service and marketing messages to the interests and schedules of that audience, which indicates the use of lifestyle segmentation. Lifestyle segmentation divides consumers into groups based on their activities, interests, values, opinions, and behavior.

Carrie's Tennis Camps Initially Identified Active Retirees Living in the Retirement