There is only one global product strategy: to sell a product or service similar to that sold in the home country but with minor adaptations.

Question

Quizplus · Accepted Answer

There are different global product strategies, such as creating a standardized product for all markets, adapting the product to local preferences, or developing a completely new product for specific regions or countries. The chosen strategy depends on factors such as customer needs, competition, and cultural differences.

There Is Only One Global Product Strategy: to Sell a Product