In some areas of the world there are large, impoverished populations that need goods and services but cannot afford to pay the prices that wealthier consumers in developed countries can. The area of the market representing the poorer populations is known as

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The term "bottom of the pyramid" refers to the large, impoverished population that cannot afford the same prices as wealthier consumers. This market is characterized by a focus on low-cost goods and services tailored to meet the unique needs of this population.

In Some Areas of the World There Are Large, Impoverished