Morgan is assessing global entry strategies for her organic yogurt shops. She does not want to take a lot of risk and is willing to limit her control of international stores. Morgan will most likely use a(n)________ strategy.

Question

Quizplus · Accepted Answer

Franchising allows Morgan to expand her brand to international markets while limiting her control and risk. Franchisees are responsible for investing in and operating their own stores, while following Morgan's established business model and guidelines. This allows Morgan to expand her brand without taking on the financial and operational risk of opening and operating stores in foreign countries.

Morgan Is Assessing Global Entry Strategies for Her Organic Yogurt