Sebastian wants to start a business in his home city of Madrid, Spain. He does not have an existing firm or a product, and he doesn't have a lot of capital. He does, however, love Pizza Hut and would like to be a part of that company. What global entry strategy best suits Sebastian?

Question

Quizplus · Accepted Answer

Opening a Pizza Hut franchise would be the best global entry strategy for Sebastian as he does not have an existing firm or product, and doesn't have a lot of capital. By opening a franchise, he would be able to gain access to Pizza Hut's brand recognition and support while still owning and operating a business in his home city. Additionally, he can benefit from the established supply chain, marketing strategies, and operational systems of the franchisor.

Sebastian Wants to Start a Business in His Home City