Maggie's Drugstores has 46 stores in the United States and wants to expand globally. Maggie's wants to achieve the highest possible returns and is not concerned about pursuing a high-risk strategy as long as it maintains complete control over its stores. The best global entry strategy for Maggie's Drugstores is most likely

Question

Quizplus · Accepted Answer

Direct investment allows Maggie's Drugstores to maintain complete control over its stores, which is a priority for the company. While exporting or franchising may provide some level of global expansion, it would not offer the level of control Maggie's desires. A joint venture or strategic alliance could also be potential options, but they may not provide the same level of control as direct investment. Therefore, direct investment is the best global entry strategy for Maggie's Drugstores to achieve the highest possible returns with complete control over its stores.

Maggie's Drugstores Has 46 Stores in the United States and Wants