Marta knows it is important to approach business buyers at the right time, often during the first stage of their buying process, which is

Question

Quizplus · Accepted Answer

Need recognition is the first stage of the business buying process where the business buyer recognizes a problem or need that requires a solution. This is the best time for Marta to approach the buyer as they are actively looking for a solution and may be more receptive to her pitch.

Marta Knows It Is Important to Approach Business Buyers at the Right