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While Training for Her New Job as a Pharmaceutical Sales

Question 72

Multiple Choice

While training for her new job as a pharmaceutical sales representative, Hyacinth spent several days shadowing an experienced company rep. She watched the rep focusing on the benefits of the new drugs while not volunteering pricing information, side effects, or comparison data. Hyacinth might assume that this reflected part of the pharmaceutical firm's


A) buying center.
B) organizational culture.
C) mission statement.
D) corporate social responsibility.
E) RFP process.

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