Tiffany is the sales rep for ATV Communication Systems. She wants to bid on the RFP issued by Flamingo University for distance learning technology. Tiffany knows she will need to provide the university with detailed information, demonstrations of the firm's technology, and training sessions for faculty and students. She will also need to build relationships and learn about the key members of the university's buying center. The type of buying situation is best described as a(n)

Question

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The situation is a new buy as Flamingo University is seeking distance learning technology for the first time, and Tiffany will need to provide detailed information, demonstrations, and training sessions. There is no existing relationship or established purchasing pattern between ATV Communication Systems and the university.

Tiffany Is the Sales Rep for ATV Communication Systems