Firms typically repurchase office supplies (paper, ink cartridges, pens, etc.)through straight rebuys on their supplier's website. Should an office supplies sales rep stay in close touch with firms that typically rebuy? Why or why not?

Question

Quizplus · Accepted Answer

Even though straight rebuys are usually routine and easy to handle, staying in contact with customers who typically rebuy can still be beneficial for a sales rep. They might learn about new opportunities during the need recognition stage, which can lead to increased sales and customer satisfaction. Therefore, option D is the best choice.

Firms Typically Repurchase Office Supplies (Paper, Ink Cartridges, Pens, Etc