A team of people are brought together to purchase new pews for a church. Fr. Mark has been trying for years to get the church to buy new pews, so he is thrilled. Judy, Fr. Mark's longtime secretary, feels very strongly that the pews need to be made of maple to match the old pews, and they need to have cushions for comfort. Everyone is a little afraid of Judy because she manages Fr. Mark's schedule closely, and no one gets to him without her OK. Casey called the meeting and is chair of the committee, so ultimately he will choose which pews they will purchase. Harriet is the office manager and does all the ordering. Using the six categories of roles within the buying center, state which person is fulfilling each role. Note that in one instance, a person is performing two roles.

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The Answer of A team of people are brought together to purchase new pews for a church. Fr. Mark has been trying for years to get the church to buy new pews, so he is thrilled. Judy, Fr. Mark's longtime secretary, feels very strongly that the pews need to be made of maple to match the old pews, and they need to have cushions for comfort. Everyone is a little afraid of Judy because she manages Fr. Mark's schedule closely, and no one gets to him without her OK. Casey called the meeting and is chair of the committee, so ultimately he will choose which pews they will purchase. Harriet is the office manager and does all the ordering. Using the six categories of roles within the buying center, state which person is fulfilling each role. Note that in one instance, a person is performing two roles.

A Team of People Are Brought Together to Purchase New