Carmine usually buys Adidas shoes, so when his friend asked him what shoes he should buy, he said Adidas without thinking about it. Carmine's response is an example of an evoked set.

Question

Quizplus · Accepted Answer

Carmine's response is an example of brand loyalty or habitual buying behavior, not an evoked set, which refers to a group of brands a consumer considers when making a purchase decision.

Carmine Usually Buys Adidas Shoes, So When His Friend Asked