After purchasing an expensive pair of shoes, you may question whether the shoes are any better than the less expensive shoes you could have purchased instead. This is an example of postpurchase cognitive dissonance.

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Postpurchase cognitive dissonance is the discomfort or doubt that arises after a person makes a purchase and questions whether or not they made the right decision. It often occurs when people have spent a significant amount of money on a product and want to make sure they made the right decision.

After Purchasing an Expensive Pair of Shoes, You May Question