By producing motorcycles that do more than get riders to their destinations and back, Harley-Davidson is addressing consumers' ________ needs.
A)functional and social
B)postpurchase and prepurchase
C)safety and situational
D)psychological and physiological
E)functional and psychological

Question

Quizplus · Accepted Answer

Harley-Davidson is addressing both functional needs (getting riders to their destinations) and psychological needs (providing an emotional and identity-based experience).

By Producing Motorcycles That Do More Than Get Riders to Their