Susan Has Naturally Curly Hair and Has Often Been Disappointed

Susan has naturally curly hair and has often been disappointed with the haircuts she has received. When she moved to a new town, she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut. She chose to spend considerable effort finding a new hair stylist based on the ________ associated with her purchase decision.

A) evoked set
B) reference group
C) physiological risk
D) performance risk
E) financial risk