Roberta is in the process of buying a new flat screen TV. There are many possible flat screens to choose from, but she is focused on a few she would actually consider buying. These make up her ________ set.
A)universal
B)retrieval
C)immediate
D)evoked
E)focus

Question

Quizplus · Accepted Answer

The term "evoked" refers to the specific set of options a consumer is considering for a particular purchase decision. In this case, Roberta is considering a few specific flat screens for purchase, making them her "evoked" set.

Roberta Is in the Process of Buying a New Flat