Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later Zappos sends a humorous e-mail saying, "Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. This attention-getting device is designed to improve the site's
A)postpurchase dissonance.
B)selective perception.
C)conversion rate.
D)reference group influence.
E)position in the evoked set.

Question

Quizplus · Accepted Answer

The humorous email with a cute dog photo is a clever way to entice customers who have abandoned their shopping carts to come back and complete their purchase. By doing so, Zappos hopes to improve their conversion rate, which is the percentage of site visitors who make a purchase.

Zappos Online Shoe and Clothing Store Has a Unique Way