Beverage firms sometimes hire attractive young people to sit at fashionable bars, sipping the company's latest product offering. The firms hope these "models" will serve as a(n)________ and influence consumers.

Question

Quizplus · Accepted Answer

The "models" are being used as a reference group, as they are being employed by the beverage firms to influence consumer behavior and serve as a point of comparison for consumers.

Beverage Firms Sometimes Hire Attractive Young People to Sit at Fashionable