Sarah, who lives in Boston, refers to Pepsi as "tonic," while Kent, who lives in Chicago, calls it "pop." This is an example of a regional culture difference that marketers must consider.

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Regional culture differences can impact consumer behavior and marketers must consider them when creating marketing strategies. A common example is the difference in language and terminology used for certain products in different regions.

Sarah, Who Lives in Boston, Refers to Pepsi as "Tonic