Which ethnic group has demonstrated increasing influence on mainstream U.S. culture, which, in turn, will impact the way firms approach their marketing strategy to this group?
A)Hispanics
B)Asians
C)Pacific Islanders
D)Native Americans
E)Eastern Europeans

Question

Quizplus · Accepted Answer

Hispanics have demonstrated increasing influence on mainstream U.S. culture. As the Hispanic population grows, firms need to approach their marketing strategy to this group in a culturally sensitive and responsive way. This includes customizing their products and services, communication, and advertising to resonate with this group's values, beliefs, and cultural norms.

Which Ethnic Group Has Demonstrated Increasing Influence on Mainstream U