Bernadette, a marketing executive who was born in 1962, advocated that her company focus on a print campaign for its new line of lipsticks rather than spending money on online ads. This point of view may be attributed to the fact that she is a member of which generational cohort?

Question

Quizplus · Accepted Answer

Bernadette was born in 1962, which makes her a member of the Baby Boomer generation (born between 1946-1964). Baby Boomers often value traditional forms of advertising, such as print ads, and may be less likely to rely on online advertising, which is more popular with younger generations.

Bernadette, a Marketing Executive Who Was Born in 1962, Advocated