When companies embrace conscious marketing, they appeal only to their shareholders. This unique view on shareholders is absolutely critical to conscious marketing.

Question

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When companies embrace conscious marketing, they appeal not only to their shareholders but also to other stakeholders such as customers, employees, and the community. Conscious marketing recognizes that the success of the company depends on creating value for all stakeholders, not just maximizing shareholder profits.

When Companies Embrace Conscious Marketing, They Appeal Only to Their