Plateau Computer Company decides to market its tablet computers to preschoolers, even though the tablets are better suited for much older children. This potentially unethical decision would take place during the control phase of the strategic marketing planning process.

Question

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This potentially unethical decision would likely take place during the targeting and positioning phase of the strategic marketing planning process, where the company decides which segments to target and how to position their product within those segments. The control phase is more about measuring performance and making adjustments.

Plateau Computer Company Decides to Market Its Tablet Computers to Preschoolers