If Kendra decides to sell the best ice cream on earth, and intends to establish a strong ethical climate in her organization, during which phase of the strategic marketing planning process should she introduce ethical considerations?

Question

Quizplus · Accepted Answer

Ethical considerations should be introduced during the planning phase of the strategic marketing planning process in order to ensure that they are integrated into the overall strategy and decision making. This will help establish a strong ethical climate from the start and inform all subsequent phases of the process.

If Kendra Decides to Sell the Best Ice Cream on Earth