When integrating conscious marketing into a marketing strategy, a key task is to ensure that all managers are evaluated on their actions from a conscious marketing perspective. This action would take place during which stage of the strategic marketing planning process?

Question

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The control phase of the strategic marketing planning process involves evaluating and monitoring the implementation of the marketing plan to ensure that it is achieving its objectives. This is the stage at which managers would be evaluated on their actions from a conscious marketing perspective, as it allows for the assessment of whether conscious marketing principles are being integrated into the organization's actions and decision-making processes.

When Integrating Conscious Marketing into a Marketing Strategy, a Key