Gary Purchased a Beer Distributorship

Gary purchased a beer distributorship. He wants to increase the visibility of his firm in local markets, but he knows there are several regulations and socially accepted practices associated with promoting alcoholic beverages. The first thing Gary should do to make an ethical decision is to

A) identify issues that need to be addressed.
B) promote the firm's corporate social responsibility efforts.
C) gather information and identify stakeholders.
D) brainstorm alternatives.
E) choose a course of action.